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itch.io AI game pages: quality rules creators should actually check

The recent discussion about AI uploads makes itch.io's own quality guidelines useful reading. They address mass-generated pages, misleading presentation and accurate generative-AI tagging; a large upload count is not a publication strategy.

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itch.io AI game pages: quality rules creators should actually check
itch.io AI game pages: quality rules creators should actually check. Original PixelGamesHub editorial diagram, not a gameplay screenshot.

Why page quality matters

The recent discussion about AI uploads makes itch.io's own quality guidelines useful reading. They address mass-generated pages, misleading presentation and accurate generative-AI tagging; a large upload count is not a publication strategy.

This guide focuses on the documented page-quality rules. We do not claim a hidden ranking formula, a guaranteed way to appear in search or a verified count of removed projects.

Describe one real release

Give one actual release a stable page with a current build and representative images. A renamed page with nearly identical content can confuse people who already bookmarked or acquired the project.

If the next update is a changed level or balance adjustment, describe it on the existing project's page. Reserve a separate release for a genuinely different product, rather than treating a new URL as a visibility reset.

Explain the role of AI

Accurately explain player-facing generated content and use the platform's current metadata fields. Separate an illustration, a gameplay screenshot and a model demonstration so the reader knows what evidence each image provides.

A disclosure is not a complete quality review, and an AI label alone does not tell someone whether a rule is understandable or a game is enjoyable. Show the actual action and limitations as well.

Keep the page useful

Before publication, check that the play or download button matches the promised platform. A browser-visible page with a Windows executable is still a Windows release, and a concept video is still a video.

Our brief-file workflow helps retain a coherent small specification between updates. When the build is ready, use the press-kit and description tools to explain that same version instead of generating many near-duplicate listings.

Official references

References checked: . Original PixelGamesHub editorial diagram, not a gameplay screenshot.

Put it into practice

Check the editorial standards, then prepare your submission. Signing in is required to submit; reading and browsing stay open.

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